The brewer is to dot a number of guitar stands around the main thoroughfares leading to the music festival and inviting budding guitar heroes to take their pick of their favoured axe: the only catch is that we’re talking air guitars...
WEST founder, Bavarian-born Petra Wetzel, said: “TRNSMT takes place on the doorstep of our award-winning brewery on Glasgow Green. So we thought it would be a nice gesture, as a brewer that prides itself on having a Glaswegian heart and a German head, to offer festival-goers an incredible 10,000 free guitars.
“After all, it was the most famous Glaswegian of them all – The Big Yin, Billy Connolly – who once famously sang, ‘Hey Jimmy, gonna gi’ us Ten Guitars?’ Well we’re going 9,990 better and giving away 10,000 guitars!”
“Festival-goers can enter our Guitar Challenge by posting a photo or video of themselves or their best friends performing their best air guitar poses to Westbeer Facebook or Westbeer Twitter and the winning entry will win a real Stratocaster guitar as well as a tour of our award-winning brewery together with merchandise and our WEST gift pack – so get practicing your favourite air guitar riffs now!”