THE Sony Playstation 4 went on sale in the UK at midnight, kicking off the next installment in the so-called ‘console wars’.
The launch follows Microsoft’s release of the Xbox One console last week, following months of intense scrutiny and speculation over the specifications and features of the two new systems.
High street chain GAME said that demand for the PS4 - which retails at around £350 - was four times the level enjoyed by the previous-generation PS3 when it debuted in 2007.
Diehard fans camped outside the official PS4 launch venue in Covent Garden, central London ahead of the midnight launch earlier today.
Imran Choudhary, from London, who was first in line outside the venue, said yesterday: ‘’It was always my goal to try and be one of the first people in the country to get hold of a PS4.
“Despite the long wait, I’m so thrilled to be a part of this launch, the excitement in the queue is electric.”
Andrew House, CEO of Sony who personally sold the first console in the UK, said: “It’s just absolutely energising to be here today.
“To speak to some of the guys lining up outside, just sensing their enthusiasm and excitement for a new platform, is really what it’s all about. It’s why we come to work every day.”
Fergal Gara, managing director of PlayStation, said: “The response to the PS4 has been phenomenal and we are so grateful for the support and enthusiasm we have seen from gamers who have pre-ordered, as well as those who have shown such dedication in the queue.”