The Famous Grouse is offering customers the chance to create their own personalised label with every 70cl bottle purchase by logging on to www.makesomeonefamous.com.
After purchasing a bottle, shoppers can visit the site and enter the barcode to redeem a free, personalised label.
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Hide AdLive label-making production pods, enabling on-the-sport personalisation, are also available at a number of retail outlets in Glasgow and Edinburgh.