ITV show I’m A Celebrity… Get Me Out Of Here! breached the broadcasting code by offending viewers when it placed contestant Charlie Brooks’s seven-year-old daughter in a position which “could be characterised as a form of a prize”, Ofcom has ruled.
Last year’s ITV series sparked 66 complaints when EastEnders actress Brooks was left heartbroken after she and her young child Kiki missed out on seeing each other in a trial.
Watchdog Ofcom ruled that there was no evidence that the show had caused Kiki “unnecessary distress or anxiety”. But it said: “The editorial premise of this challenge would have been potentially offensive to viewers: in effect a seven-year-old child was being offered as a prize.”