Cereals event hoping to run live

The organisers of the annual “Cereals” event hope that 2021 will see the exhibition and show take place in the real world rather than the virtual one, following a series of meetings with farmers, exhibitors and health and safety advisers.

Taking place in Lincolnshire the event is the largest arable-focused event in the farming calendar and, after a year of online-only events due to Covid-19, Cereals is set to become Comexposium’s first physical European event of 2021, when it opens its gates on June 9 and 10.

“All of our farmers and exhibitors are so keen to get back out into the field and meet real people again,” said event director Alli McEntyre.

“The site is drilled up and growing nicely, and with our new farmer advisory board we are now formulating the seminar programmes and live action exhibits.”

But she stressed that the safety of visitors and exhibitors remained paramount.

“So the team is following the latest health and safety advice, with Covid measures likely to include social distancing, hand sanitisers, open air theatres, and more entry points to reduce queues.

“We will update exhibitors about our biosecurity plans in early March and early June,” said Ms McEntyre.

“Although navigating the site might feel a little different, we are extremely positive about our ability to deliver a vibrant and bio-secure outdoor event.”

With 16 arable producers from around the UK now on the event’s new advisory board, she said that Cereals would continue to deliver practical, relevant and innovative content for its visitors.