Video game analytics firm aims to double headcount

An Edinburgh technology firm that helps video game developers analyse player behaviour has unveiled ambitious plans to double its headcount next year.

Mark Robinson, chief executive of deltaDNA

DeltaDNA currently has 25 staff and is seeking to grow that number to 50 as it expands its operations in the US and into Asia.

The company, backed by investment from Par Equity, STV Ventures, Scottish Enterprise and EDGE VCT, generates 40 per cent of its revenues from the US, where it recently opened an office in San Francisco.

Its systems are used by game developers to interact with players to improve engagement and increase retention – a key component in making sure games are profitable in the so-called “free-to-play” economy.

Chief executive Mark Robinson said: “Real-time personalization is a growing requirement for many online businesses to ensure customer are well served. Getting customers to engage with online content is the number one business challenge right now and deltaDNA solves this.

“The games industry has been incredibly innovative in how they design and manage the game environment using the deltaDNA platform. Given the opportunities to apply our approach in games and other online apps, it is vital we hire high-quality technical, client management and commercial talent.”