Tourism star wins top accolade in Scottish marketing awards

HELEN Campbell, who led the team behind VisitScotland’s latest tourism campaign, was last night named marketing star of the year.

Campbell, head of marketing UK and Ireland, leads a team of 25 marketers responsible for making Scotland a “must visit, must return” destination.

She picked up the prize in the Marketing Society Scotland 2012 awards, supported by The Scotsman and presented last night at a ceremony and dinner attended by 450 people from the industry and their guests at the Edinburgh Corn Exchange.

CHAMPIONS CATEGORY

Star agency: Frame

Star marketing team: The Edrington Group

Creative star: Gerry Farrell – The Leith Agency

Agency star: Richard Marsham – The Leith Agency

Marketing star: Helen Campbell – VisitScotland

STRATEGIC CATEGORY

Brand development: The Leith Agency – Burness A Different Type of Law Firm

Marketing planning: The Leith Agency – Public Health Agency – Calling Time on Flu

Social marketing: The Union & The Scottish Government – Drink Driving. Don’t Risk It.

Sustainable marketing: Kwik Fit Financial Services – The Green Insurance Company: A Breath of Fresh Air

International: The Edrington Group – The Famous Grouse Celebrating Being Famous for 30 Years

DEVELOPMENT CATEGORY

Star Marketing Student: Chrissie Brown, The University of Edinburgh

Star Creative Student: Steven Brown, Telford College

Rising Agency Star: Katie Mathewson – Whitespace

Rising Creative Star: Dominique McMullan – The Leith Agency

Rising Marketing Star: Angela Bathgate – The Scottish Government

COMMUNICATION CATEGORY

Advertising: The Leith Agency – VisitScotland – Scotland Might Surprise You

Design: The Union – Matthew Algie – We Know Coffee

Digital: RAPP Edinburgh – The Co-operative Bank – Young Driver’s Insurance

Direct marketing: RAPP Edinburgh – Standard Life: What Price a Dream Retirement?

Event marketing and brand activation: The Leith Agency – The Scottish Government – Sowing the Seeds for Better Futures

Integrated marketing: The Leith Agency – Irn-Bru – Fortune Favours The Brave

Media: People’s Postcode Lottery & Carat – Taking The People’s Postcode to a National Audience

PR: Consolidated PR/The Scottish Government – The Gift of Life

Sales promotion: VisitScotland – Surprise Yourself

Sponsorship: Material and Lloyds TSB – Scottish Schools’ Football Association

SECTOR CATEGORY

Cause related and charity: Newhaven Communications – The Scottish Government – Build a Better, Happier Scotland

Financial and professional services: Lewis Creative Consultants – Scottish Provident – Business Protection: There’s No Chance?

Food and drink: Newhaven – Tennent’s – Crank It Up – T in the Park

Public sector: The Leith Agency – The Scottish Government – Sowing the Seeds for Better Futures

Tourism and leisure: The Leith Agency – VisitScotland – Scotland Might Surprise You

Arts and culture: Frame – National Museums Scotland – From Concepts to Crowds