Last month, the company revealed that David Forde, who has served as the boss of Heineken UK for the past seven years and been with the beer-maker for 32 years, was set to join the Irish group at the latest in early 2021, after seeing out his notice period.
He will now take up the role of group chief executive on 2 November and will join the board as an executive director on the same date. At the same time, Stewart Gilliland will revert to the role of non-executive chairman.
Forde, who played a key role in Heineken’s acquisition of Edinburgh-based Scottish & Newcastle in 2008, said last month: “I am extremely excited to be joining C&C, a company with great people, loved brands and a world class distribution infrastructure.
“I look forward, together with my new colleagues and the board, to further building the business into the future.”
Gilliland added: “Following a thorough evaluation of exceptional candidates for the position, we believe David has the requisite blend of brands, distribution and pub sector expertise to maximise the potential of our iconic brands and optimise the potential of our distribution capabilities.”
C&C also announced the appointment of Patrick McMahon, current group strategy director, as group chief financial officer to succeed Jonathan Solesbury, who intends to step down at the start of September.
In June, C&C revealed it was losing some €7 million (£6.2m) a month while pubs and restaurants were closed during the coronavirus lockdown. The firm, whose portfolio includes Magners, said this was after €5m a month in support for furloughed staff.
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