The Tennent’s Story visitor centre in Glasgow is celebrating a bumper year of visitors since its launch in November of last year.
Latest figures reveal that the attraction at Wellpark Brewery has triggered a 46 per cent year-on-year increase in footfall. Tours had been running before the dedicated visitor centre opened.
The major seven-figure investment, built on the existing brewery site, has provided more than 31,000 tours to Tennent’s fans from across the globe.
The three-floor attraction is home to artefacts gathered from the first days of brewing at Wellpark, covering Hugh Tennent’s introduction of lager to the UK.
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During its first year, The Tennent’s Story has also hosted a wide range of corporate visitors such as The Scottish Licensed Trade Association and the Marketing Society of Scotland.
James Hughes, brand manager, said: “The Tennent’s Story is the single biggest investment we’ve made in the brewery’s visitor experience. It’s fantastic to see such great numbers.”