SuperGroup sign up for 13 stores in UAE

YOUTH fashion firm SuperGroup, owner of the Superdry brand, has signed a franchise agreement with Al Khayyat Investments to open 13 Superdry stores across the United Arab Emirates (UAE) over the next three years.

The Cheltenham-based firm said the first store will open in Dubai's Deira City Centre complex in July, with two more stores scheduled to open before the end of the year.

Dubai-based Al Khayyat Investments manages a number of brands and director Zaid Al Khayyat said the GCC region retail market has proved to be "recession-proof".