Superdry look east for Asian sales push

The owner of the Superdry fashion brand, popular with celebrities including David Beckham, Pippa Middleton, pictured, and Ed Sheeran, has signed a deal to expand its presence in Malaysia and Singapore.

Pippa Middleton. Picture: Getty

SuperGroup, which also owns the Cult and SurfCo California brands, has agreed a ten-year partnership with

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FJ Benjamin, the retailer that also represents the likes of Gap and La Senza in Asia. It will open three stores in the Malaysian capital Kuala Lumpur early next year, as well as targeting a site in Singapore.