Strathmore Foods and Asda team up for macaroni cheese vote
Strathmore Foods has teamed up with Asda to let customers decide the new flavour of the “iconic” McIntosh Macaroni Cheese range – with a Hawaiian version on the shortlist.
Asda Scotland stores will stock three new macaroni cheese flavours – chipotle chicken, leek and broccoli, and the Hawaiian option – with shoppers voting online to “Save the Flavour” that will be permanently added to the range in the New Year.
Family-owned Strathmore Foods’ original McIntosh Macaroni Cheese is the best-selling chilled ready meal in Scotland, with six lines already stocked in Asda’s Scotland stores. Forfar-based Strathmore has produced chilled and frozen products in Scotland since the early 1970s.
Neil MacRae, Strathmore Foods’ sales manager, said: “We asked Asda Scotland customers to suggest the new flavours of Macaroni Cheese they would like. This list was then narrowed down to the three most popular, which are now on shelves in stores being put to the public vote to see which one remains in the range going forward. It has been a couple of years since new flavours were introduced, so we are really excited about running the competition with Asda.
“The Hawaiian Macaroni Cheese is something totally different for the ready meal category – we are intrigued to see how this one goes in the vote.”
Heather Turnbull, Asda’s regional buying manager, Scotland, added: “I am confident customers will really enjoy getting involved in deciding the new flavour – plus getting to try all three new lines in the process.”
The new range is available across 19 Asda Scotland stores now, with a further 52 stores stocking the new flavours until 26 November.
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