Sports Direct, controlled by Newcastle United owner Mike Ashley, plans to open three stores in Australia and one in New Zealand, as well as launching a website operated by MySale’s OzSale arm.
Chief executive Dave Forsey said: “It will be great to enter these markets, where sport is a way of life. I have been really impressed by the team at MySale and look forward to working with them.”
Jamie Jackson, MySale’s founder and executive vice chairman added: “Sports Direct showed its confidence in our business when it took a 4.8 per cent stake in us a month ago, shortly after our successful initial public offering. This partnership is the logical next step in the development of our relationship.”