The Scotsman is now the fastest growing news brand in the UK

Latest industry statistics have revealed the soaring readership of The Scotsman brand, making it the fastest growing of all UK news media surveyed.

Audience reach across online and print has soared
Audience reach across online and print has soared

The Publishers Audience Measurement Company (PAMCo) report shows The Scotsman brand now has a monthly total reach of 5.8 million people in online and print - up 85 per cent on the previous quarter and 127 per cent on the year.

It was by far the biggest quarterly increase of the UK national and regional titles included in the research.

The rise has been driven by exceptional digital growth across The Scotsman brands as we continue to provide unrivalled coverage of Scottish news and sport, along with top quality comment and analysis, features, and arts content.

During lockdown we have welcomed a record number of subscribers to our online platforms where we are focused on delivering trusted, fact-checked and high quality journalism.


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Subscribers to our website enjoy unlimited access to our content and free access to our app which provides a full digital version of the printed product. A subscription - which starts at £1 per month for three months - also brings fewer ads, fast load times, and access to exclusive newsletters and content.