Scots suppliers vie for space on Morrisons shelves

Fifty food and drink firms from across Scotland have been selected to pitch their produce to Morrisons.

Seafood producer Luss was among those selected to pitch to Morrisons. Picture: Contributed

The supermarket chain said 140 firms had applied to have their products stocked on its shelves as part of its efforts to boost the home-grown industry, with the most promising suppliers getting the chance to pitch to the group’s buyers, local store staff and customers at two events in Perth and Musselburgh.

• READ MORE: Morrisons aims to give British suppliers a boost

Angus Bell, local category manager at Morrisons, said: “Scotland has a long history of great, local food and the producers we’ve seen have been no exception. After seeing the quality of the food here in Scotland this week, we’re keen to put even more food made in the country on our customers’ plates.”

Own an innovative start-up? Find out how to win £5,000 for your business

Producers who attended the Perth event included seafood firms Luss and Downies of Whitehills, while Soave’s Ice Cream and Irvings Homestyle Bakery are among those pitching at Musselburgh.

200 Voices: find out more about the people who have shaped Scotland

Those who Morrisons believes have the best potential will be invited to a final round at the supermarket’s head office in Bradford.

Click here to ‘Like’ The Scotsman Business on Facebook