Perthshire businessman Praveen Kumar sees curry sales heat up

A Perthshire-based entrepreneur has seen sales of his premium frozen curries rocket since the beginning of lockdown, with monthly turnover more than doubling since the beginning of March.
It's a really exciting time for the business, says boss Kumar. Picture: Graeme Hart/Perthshire Picture Agency.It's a really exciting time for the business, says boss Kumar. Picture: Graeme Hart/Perthshire Picture Agency.
It's a really exciting time for the business, says boss Kumar. Picture: Graeme Hart/Perthshire Picture Agency.

Praveen Kumar Authentic Indian Cuisine was launched in April 2019, headed up by the eponymous founder and restauranteur. The team, which has now expanded to 18, creates authentic Indian curries as per those made at Kumar’s Indian restaurant Tabla, in Perth, and subsequently at his Indian Cook School, also based in Perth.

The monthly turnover for the business has increased by 200 per cent since the start of the pandemic in March, while more than half of sales are from repeat business. Kumar has expanded his team and made a significant investment in two units at the specially designated Food and Drink Park in Perth.

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As well as delivering the frozen curries sustainably across the UK, customers are also able to buy the products from a growing network of independent stores, farm shops and delis around Scotland. The firm is also trialling a subscription service.

Kumar said: "We are also trialling a corporate offer... For virtual staff meetings we can arrange for mailboxes of curries to be sent to all staff members at their home address before the meeting takes place.

"One of our chefs is available to join the zoom meeting to give a 45-minute explanation of the curries within the box. With our expended team and new premises... it's a really exciting time for the business."

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