A perfect result for tourism chiefs

VisitScotland said yesterday that the 'Perfect Day' spring/summer marketing campaign - which featured, among others, Scotland's Lord of the Rings star Billy Boyd - delivered more than £70m for the Scottish economy, producing a record £35 for every £1 invested, making it the organisation's most successful seasonal campaign.

The news sees the national tourism organisation well on its way to smashing the '100m for Scotland' target set earlier this year as part of what was widely dubbed a 'guerilla marketing drive'.