Noble nabs big slice of pudding maker Gü

BRITAIN'S biggest egg producer secured a further slice of the dessert market yesterday as it snapped up pudding maker Gü.

Noble Foods has bought a majority stake in the group in a deal thought to value G at between 30 million and 35m.

G founder and managing director James Averdieck will retain a stake in the firm and continue to manage the group within Noble Foods.

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The acquisition follows Noble's takeover of another premium pudding group, Serious Desserts, in August 2008.