Noble nabs big slice of pudding maker Gü

BRITAIN'S biggest egg producer secured a further slice of the dessert market yesterday as it snapped up pudding maker Gü.

By The Newsroom

Published 21st Jan 2010, 20:03 BST

Updated 21st Jan 2010, 20:04 BST

Noble Foods has bought a majority stake in the group in a deal thought to value G at between 30 million and 35m.

G founder and managing director James Averdieck will retain a stake in the firm and continue to manage the group within Noble Foods.

The acquisition follows Noble's takeover of another premium pudding group, Serious Desserts, in August 2008.