New games consoles to boost Dixons Carphone

New games consoles and Black Friday are expected to have buoyed sales at Dixons Carphone as the tech retailer group reports its latest set of figures.

High demand for the latest gadgets is expected to boost sales at Dixons Carphone. Picture: contributed.

The group, which runs Currys PC World, will reveal its results for the past six months to shareholders in an update on Wednesday.Investors will be hopeful that it has continued to deliver soaring online sales amid high demand for games consoles and promotions.In September, the group said online sales in the UK and Ireland tripled during the first national lockdown and shareholders will be keen to see this momentum continue.However, the company will also face scrutiny over its £200 million cost-saving plans, which saw the group slash hundreds of jobs earlier this year.Susannah Streeter, senior investment and markets analyst at Hargreaves Lansdown, said the group has been "very cautious" in its outlook despite a rebound driven by online sales.She said: "New versions of the Playstation and Xbox consoles, and the demand for gaming accessories, should have kept sales brisk during the autumn.”The Black Friday sales period saw strong demand for technology although the company said sales on the day were impacted by a technical fault.Currys PC World faced a growing number of complaints last week in relation to cancelled Black Friday purchases, which customers only learned about after the sales period was over.The electronics retailer apologised for "the inconvenience caused" after it blamed the fault for causing some orders to fail, even though it had sent confirmation emails.

Sign up to our daily newsletter

The i newsletter cut through the noise

A message from the Editor:Thank you for reading this article. We’re more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers. If you haven’t already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription:


Want to join the conversation? Please or to comment on this article.