Morphsuits firm rebrands to hit new heights

FANCY DRESS firm Morphsuits has unveiled a change of name as it seeks to grab a larger slice of the global costumes and party market, estimated to be worth £3.5 billion.
SpiderMan fans donned Morph suits to publicise the latest film in the blockbuster series, standing on top of the O2 arena in central London Picture: ContributedSpiderMan fans donned Morph suits to publicise the latest film in the blockbuster series, standing on top of the O2 arena in central London Picture: Contributed
SpiderMan fans donned Morph suits to publicise the latest film in the blockbuster series, standing on top of the O2 arena in central London Picture: Contributed

The East Lothian-based company, founded in 2009, is rebranding as MorphCostumes to reflect its growing product range, which includes alien, cyborg and toy soldier outfits.

Co-founder Gregor Lawson said: “We sell more than just costumes – we sell awesome experiences and by rebranding to MorphCostumes we open up a lot more possibilities and we are very excited to see where this takes the brand.”

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As part of the brand revamp, MorphCostumes has teamed up with “internet prankster” Rahat, star of the recent Toyota Aygo advert, who has been tasked with designing outfits and a series of videos to be released in the run-up to Halloween.

Former Nasa engineer Mark Rober, who worked on the Mars Curiosity Rover, has also developed products for the firm that use a smartphone screen to display animated images.

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