Matchpoint scores big with Lions tour offering

scottisH hospitality company Matchpoint has scored a major success on the British & Irish Lions rugby tour by securing AUS$4.5 million (£2.8m) in sales.

The Edinburgh-based business is catering for 7,500 rugby fans over the month-long event Down Under, with half of them experiencing a new service style, Rugby Den. Matchpoint says Rugby Den is more informal corporate hospitality, developing an additional revenue stream for the Australian Rugby Union, and earning the company AUS$1.5m. Group managing director Neil Cunningham said: “Rugby Den has been enormously well received, exceeding all of our expectations.”

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MatchPoint Group began in 1992 and also has offices in Australia and Hong Kong. The company works in partnership with rights holders and venues to achieve their corporate hospitality objectives.