BusinessMatch, co-founded by former Aberdeen Journals executive Andrew Blair, has signed up some 450 agencies to its match-making platform which for buyers is free to use. The aim is to reduce the time and resources required when searching for a strategic partner for both one-off and on-going projects.
“With technology advancing rapidly, many start-ups, small and medium businesses find it extremely hard and time consuming to source and secure effective marketing partners,” Blair said.
“It often requires sector knowledge and established connections. Now, businesses that want to accelerate their marketing options can do so, at the touch of a button.”
Buyers enter details about the kind of expertise they require on a private network of registered agencies, with anonymity among the options. The software from BusinessMatch uses algorithms to help pull together a shortlist within a week from which users can choose their preferred agency.
To date, the value of projects posted has varied from £10,000 to more than £250,000.