Scottish finance director leads US firm’s Aim float

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A SCOTTISH financial director is leading an American technology company’s plans to join the Alternative Investment Market (Aim) in London.

Bruce Casely, who divides his time between Scotland and the United States, will help examine options to raise cash for Digital Globe Services’ (DGS) expansion into Asia Pacific, Europe and Latin America.

The company yesterday revealed that it had hired N+1 Singer to advise on the fundraising and possible flotation.

Jeff Cox, founder and chief executive of DGS, said: “There is clearly a growing momentum in the number of technology companies joining the UK market via Aim and we believe this could provide a credible home for our business, raising our profile internationally and supporting our launch into European and Latin America markets.”

DGS runs websites for some of the biggest telcoms companies in the US – including Comcast and Time Warner Cable – recruiting customers for them.

The company is also involved in “paid search”, in which firms buy advertising space from Google, Yahoo and other internet search engines linked to specific search terms.

Researchers at Gartner said $94 billion (£58bn) was spent on internet advertising in 2011, including $46bn on paid search. The paid search market is expected to hit $138bn in 2016.