Scientists set for thirsty work in Go Coco tests

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SCIENTISTS at Glasgow University are helping soft drinks firm Freedom Brands to measure the health benefits of its flagship Go Coco coconut water after securing funding from the Sporting Chance Initiative.

Glasgow-based Go Coco – which has fans including singer Alesha Dixon and Olympic sprinter James Ellington – secured the £5,000 grant to test how effective its product is at helping to hydrate customers when they exercise.

Tracey Hogarth, director of Freedom Brands, said: “Being able to put scientific proof of the health benefits of coconut water on our bottles will help to broaden the appeal of Go Coco from being a lifestyle drink to having more mainstream appeal.”

The company already supplies its water – which is made and bottled in Thailand – to retailers including Ocado, Peckham’s and Real Foods and turned over £300,000 during its first full year, having launched in 2011.

Freedom Brands also secured £35,000 from the Scottish Government’s Edge fund to develop its markets in Denmark and Norway.

Hogarth said: “We have been particularly successful with sales of Go Coco in 17 countries and our overseas markets are constantly growing.

“It’s particularly popular in Scandinavia, Spain, France, Greece and Cyprus, and we are about to announce a new deal for Saudi Arabia.”

The firm recently secured listings with Lulu supermarkets in Dubai, and with Almia, Carrefour and the Sultan Centre in Kuwait.