Jane Horrocks to front Border Biscuits advert

BORDER Biscuits will tonight unveil its first national television advertising campaign after signing up actress Jane Horrocks to promote its snacks.

Actress Jane Horrocks takes to the pitch at half time at a Hibernian game in November 2012. Picture: SNS

The Lanark-based company ran a small-scale campaign on STV in 2010 but will use tonight’s episode of Coronation Street to launch its latest advertisements, which will run across Channel 4, Channel 5 and Daybreak on ITV, along with STV.

David Reid, marketing director at Border Biscuits, said: “It’s a light-hearted look at the one-dimensional world of boring biscuits, highlighting what might happen if everyone picked a brilliant biscuit, not a boring one.”

The company’s adverts were written by advertising firm The Leith Agency and produced by Dundee-based Ink Films, which won an Oscar for its animated film The Illusionist.

Last month, family-owned dairy Graham’s also launched its first TV promotions.