Jake Humphrey the face of BT in football war with Sky

sports broadcaster Jake Humphrey is to be the anchor of BT’s Barclays Premier League football coverage.

Humphrey, 33, who fronted some of the BBC’s European Championships football coverage this summer, will start work with BT’s forthcoming new sports channel in January on a four-year deal.

During ten years with the BBC, he has been best known for fronting the Formula 1 coverage, as well as a high-profile stint covering the London 2012 Olympics for BBC1 and BBC3 and co-hosting the BBC Sports Personality of the Year.

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He will be the studio face of BT Vision’s English Premier League programming from the start of the 2013-14 season. BT won the rights to show 38 live games a season for three seasons, including 18 of the best quality “first pick” games, which is the first time anyone but Sky has won any of the prime live Premier League matches.

As well as hosting live coverage of the 38 games, he will also be involved with the new channel’s other football programming. He will work with BT’s creative teams and production partners to help mould the style of the new football programme.

Marc Watson, chief executive of BT Vision, said: “We are 
absolutely delighted that Jake has chosen to join our new sports channel to anchor our Premier League programming.”