Jaguar firm in bumper sales drive

Sales of Jaguar Land Rover (JLR) vehicles roared ahead last year, figures today reveal.
Jaguar's sales were the best for a decade last year, and Land Rover saw its best ever performance. Picture: GettyJaguar's sales were the best for a decade last year, and Land Rover saw its best ever performance. Picture: Getty
Jaguar's sales were the best for a decade last year, and Land Rover saw its best ever performance. Picture: Getty

The firm, which is owned by Indian giant Tata, sold 462,678 vehicles worldwide in 2014 – a rise of 9 per cent on its 2013 total.

China was the company’s biggest market last year, accounting for more than 122,000 sales which was a 28 per cent rise. UK sales, at nearly 83,000, were up 7 per cent last year, with North American sales rising 2 per cent to just under 75,000.

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Land Rover had its best-ever year in 2014, with sales up 9 per cent to 381,108. Jaguar sales, at 81,570, were up 6 per cent and were the best for ten years.

Last year was JLR’s fifth successive year of sales growth.

Group sales operations director Andy Goss said 2014 had been “a year of significant achievements”, adding that in 2015 the company anticipated reaching the half-million annual sales mark for the first time.