Hoellinger is a marketing veteran who has held a number of positions in the sector and was latterly wines and spirits marketing strategy director for Glenmorangie owner Moet Hennessy.
He was last in Scotland between 2008 and 2011 as international marketing and communication director at Glenmorangie where he was also responsible for the company’s rapid growth in the US market.
He succeeds Paul Skipworth, who has been appointed senior vice-president strategy, reporting to parent company Moet Hennessy’s chief executive, Christophe Navarre.
Hoellinger said: “I am delighted to return to Scotland in what are exciting times for the Scotch whisky industry, and the Ardbeg and Glenmorangie brands in particular. I feel privileged to be steering a company with over 170 years of tradition that is now a truly global business.”