Google selects Scots agency Attacat for coaching

SEARCH engine giant Google has chosen internet marketing agency Attacat as the only Scottish company to take part in its flagship business coaching programme.

The Edinburgh-based firm, led by managing director Tim Barlow, is one of only 20 fast-growing agencies to participate in the five-month initiative, taking place at the technology group’s £1 billion headquarters in London.

Google’s coaching programme is aimed at accelerating the growth of its “partners” – firms that have been accredited after passing exams on the likes of search advertising and analysis.

Barlow said: “It isn’t every day someone offers to send you to business school, especially one that is focused on your particular type of business, so of course I was delighted to accept the invitation. Having our potential recognised by Google is a real credit to the work the team have put in, especially over the last 18 months.”

While Attacat focuses on clients in the £1 million to £10m turnover range, it also works with start-ups and major brands, including high street lender Barclays and mobile operator O2.

The firm has also joined forces recently with the University of Edinburgh Business School to offer a new course in digital marketing, covering topics such as search engine optimisation, pay-per-click advertising and online analytics.

Google’s business growth programme is being led by Robert Craven, managing director of the Directors’ Centre management consultancy.

Craven said: “The rationale for Google to provide this programme is simple. If Attacat grows then Google will see more revenue from Attacat and their clients. What we’ve sought to do is identify agencies for the programme who, like Attacat, deliver quality digital marketing for their clients but are still hungry to invest in improving the way they manage and grow their own businesses.”