Linksland Luxury Golf Travel will feature destinations throughout Europe in exclusive tailor-made itineraries. Scotland will also feature prominently in high-end bespoke holidays, reflecting the nation’s status as the home of golf.
Whyte, from Dundee, said: “I feel strongly that there is a market for the discerning golfer in Europe and the UK and Linksland will provide a programme of events that no other golf tour can offer.
“Golf will obviously be a central feature of what we offer but there will also be a real focus on lifestyle, culture, history and the arts. Our aim is to provide an unparalleled programme of events which will appeal as much to the golfers as to those who don’t play the game.
“These itineraries will be cultivated to suit the needs of the people concerned, whether golfers or non-golfers. We’re a golf tour company that looks after non-golfers just as much as players.
“It’s quite high-end as we’re orchestrating extraordinary events, exclusive dining experiences and more.”
Whyte is one of the world’s most read golf travel writers.