Ford changes gear with plan for new brands
David Schoch, chairman and chief executive of Ford’s China operations, said: “We are always in discussions with our joint-venture partners. We are studying indigenous brands, but our total focus in terms of brand enhancement is on the Ford brand.”
China’s vehicles market is likely to expand by about 5 per cent this year and the pace of growth is likely to be sustained over the next few years, Schoch added. China’s 2011 vehicles sales stood at 18.5 million.
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Hide AdFord – which makes its Fiesta, Focus and Mondeo models in China in a three-way tie-up with Chongqing Changan Automobile and Japan’s Mazda – is a relative latecomer in China, where General Motors and Germany’s Volkswagen have a sizeable lead.