Fizz flattens as prosecco prices to rise in New Year
The price of bulk prosecco sold to retailers could double by the New Year compared to 12 months ago, drinks experts have warned, as a shortage of the sparkling wine begins to bite.
Paolo Lasagni, managing director of Bosco Viticultori, a major supplier of private-label Prosecco, said prices are on course to hit €2.50 per litre by Christmas, a rise of more than 100 per cent on the start of 2015 – and warned the increase could be passed onto consumers.
Earlier this year, it was revealed that a poor grape harvest had resulted in a shortage of prosecco in Italy, where the drink is made. It is believed that prosecco prices have already begun to rise in UK supermarkets.
Mr Lasagni said: “I will be curious to see what happens in the UK next year when there are new shelf price increases – entry level Prosecco will cost £5.99-£6.49.”