Fife's pay TV customer specialist Paywizard rebrands as Singula

Kirkcaldy pay TV customer management specialist Paywizard has relaunched as Singula Decisions, saying the move is to “signal its sharper focus on subscriber intelligence”.
Vaghela has more than 20 years’ experience in software and data analytics. Picture: contributed.Vaghela has more than 20 years’ experience in software and data analytics. Picture: contributed.
Vaghela has more than 20 years’ experience in software and data analytics. Picture: contributed.

The firm has worked with the likes of BT Sport and ABS-CBN to help them acquire, retain and grow subscribers, and it said the new corporate brand reflects its offering, empowering TV subscription businesses to bridge the “air gap” between their subscriber data and their ability to activate next best actions at every customer touchpoint.

The rebrand coincides with the launch of a new version of its Singula Subscriber Intelligence platform.

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Chief executive Bhavesh Vaghela said: “As TV subscription businesses continue to come under increasing pressure to grow and retain customers, finding and executing the perfect growth strategy has become critical to survival.

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“There is no shortage of money being spent on data projects in our industry, but many companies are failing to truly understand how to activate data to drive subscriber loyalty. To solve this ‘Air Gap,’ businesses today need subscriber intelligence to know where their customers are in the journey, how they got there and where they are going – and what actions change their behaviour.

“The ethos of Singula Decisions is simple: we combine our team’s extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques, turning subscriber data into something so tangible that it will transform the way TV operators engage with their subscribers.

“Our company has evolved as the TV market landscape has transformed and we thought it important that our identity reflect what we bring to the table today. Singula Decisions is relentlessly passionate about driving subscriber growth through brilliant decisions and intelligent actions.”

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