Fixr, which has raised almost £7 million in funding as it looks to take on major events-planning players like Eventbrite, will provide Rekom with a ticketing service to enable clubbers to return to venues safely as lockdown eases.
Rekom operates 42 bars and nightclubs under the Atik, Pryzm and Cameo brands, and attracted around seven million visits a year before lockdown.
It will use a technology platform developed by Fixr, which recently completed a Series A fundraising to accelerate growth. The business has so far raised capital from investors including FSE Group, Armajaro Holdings, Smith & Williamson and Carlisle Commerce Group.
Ed Glover, chief executive of Fixr who studied modern history at St Andrews and founded the firm with Nick Stone, Hugh Huddleston and Dom Marmont, said: “We believe our dynamic and flexible technology is well-placed to displace the incumbent events platforms and enable both professional and occasional event organisers to manage their events as the UK gets ready for a summer like no other.
“The pandemic has ushered in a cashless and digitally-focused environment and that means venues, promoters and other event organisers may miss out if they don’t meet their customer demands.”
FIXR’s breakthrough deal came when it was asked to sell tickets for the University of St Andrews’ May Ball, which then sold out in 11 minutes.
The platform has seen a surge in ticket sales since plans to relax lockdown restrictions were announced.