Edinburgh and Glasgow targeted as Aussie boxing fitness venture looks to open hundreds of sites

A fast-growing boxing and group fitness business is targeting Edinburgh and Glasgow as it looks to roll out hundreds of sites across the UK and Ireland.

Specialist investment and franchise operator business Empowered Brands is partnering with UBX Training, an Australian boxing fitness concept, to launch the chain in a deal worth £50 million.

Operating a traditional franchise model, Empowered Brands aims to roll out an initial 250 UBX Training sites across the UK and Ireland, creating some 750 jobs.

Sign up to our daily newsletter

The i newsletter cut through the noise

It will be targeting six sites in Glasgow and five sites in Edinburgh specifically. Ultimately as many as 450 to 550 sites could be opened within the next 15 years in the UK and Ireland as a whole, given the strength of demand identified by the venture.

UBX Training is a fast-growing fitness business co-founded by four-time world boxing champion Danny Green, alongside Australian fitness and tech entrepreneur Tim West. It first opened in Australia in 2016 and has since expanded rapidly.

UBX Training is a fast-growing fitness business co-founded by four-time world boxing champion Danny Green, alongside Australian fitness and tech entrepreneur Tim West. It first opened in Australia in 2016 and has since expanded rapidly.

Inspired by Green’s methodology, the training is non-contact and focuses on a mixture of bagwork, padwork and strength training across 12 rounds.

John Jempson, chief financial officer at Empowered Brands, said: “UBX Training is an innovative, entrepreneur-led concept and we are excited to work with the team to bring it to the UK and Ireland, where demand for accessible health and fitness is stronger than ever.

“While the fitness sector has remained resilient and bounced back well post-lockdowns, access to traditional forms of lending remains impacted, and we will look to fill this gap.”

Read More

Read More
Scotland's first dedicated gym for disabled people opens in Straiton

A message from the Editor:

Thank you for reading this article. We’re more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers. If you haven’t already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription: www.scotsman.com/subscriptions

 0 comments

Want to join the conversation? Please or to comment on this article.