Dynamic Earth set for major image overhaul

DYNAMIC Earth is getting a major image overhaul following a re-branding by expanding design agency Lewis.

Dynamic Earth, at the foot of Arthurs Seat, is a conference venue as well as a popular visitor attraction. Picture: Jane Barlow

The 12-month campaign includes print ads, hoardings, and radio and TV advertising promoting the interactive features at the Edinburgh visitor attraction. It is the first significant re-branding by Dynamic Earth since it opened in 1999.

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Lewis chief executive David Lewis said the project comes on the heels of a “hugely successful” year for the Edinburgh-based agency, which is looking for larger premises to house its expanding staff of 27.

It also strengthens the firm’s portfolio of tourism and leisure clients, which already includes the National Museum of Scotland.

Dynamic Earth marketing manager Eilidh Massie said: “We’ve been blown away by the work that the team at Lewis has done on this campaign; the results are fun, dramatic and exciting – just like the attraction – and we all absolutely love it.”