Dundee's Snappy Shopper hires industry veteran to help drive expansion

Dundee-based convenience store home delivery platform Snappy Shopper has appointed ex-Spar and Nisa veteran Philippe Rondepierre in the newly-created, “instrumental” role of marketing director.

Philippe Rondepierre joins the firm as marketing director. Picture: contributed.
Philippe Rondepierre joins the firm as marketing director. Picture: contributed.

Rondepierre joins from Nisa where he has been head of marketing since 2017, and brings nearly three decades of experience in the convenience retail and wholesale sector. He was head of marketing for Spar UK for about four years, and started his career with another Dundee company, wholesaler CJ Lang.

He joins Snappy Shopper, which says it is designed and built specifically for the convenience store market, as the business moves into its next phase of rapid growth.

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Returning to Dundee where he will be responsible for creating, driving and implementing Snappy Shopper’s marketing strategy, Rondepierre will report to chief executive Mark Steven.

The latter said: “Philippe has a wealth of experience in the convenience retail sector spanning many years so he understands the dynamics of the fast-paced and ever-evolving marketplace that Snappy Shopper inhabits… his role will be instrumental as we move into the next phase of our growth, which has seen Snappy Shopper grow from a small base last year to national coverage today. [Snappy Shopper] drives incremental new sales for our top stores in excess of £10,000 per week under normal trading conditions, with our top-performing store achieving £40,000 per week during the Covid-19 crisis.”

Rondepierre added: “It is an exciting opportunity to be involved with an ambitious tech start-up in the sector I have spent my career in and in the city I call home. Snappy Shopper’s progress in such a short space of time has impressed me.” He starts in September.

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