Digital in form for Johnston Press

MEDIA group Johnston Press disclosed yesterday that digital revenues jumped by almost 14 per cent in the 18 weeks to 7 May compared with the same period in 2011 – but total advertising revenues fell 9.1 per cent.

The group, whose publications include The Scotsman, said in a trading update that the pace of the overall decline had slowed from 9.6 per cent in Q1 to 8 per cent in Q2 to date.

Johnston said online display and online employment helped drive digital revenue growth. The company also announced a deal with Motors.co.uk to launch a new local, online motors platform powered by the UK’s second-biggest car search response network.

Chief executive Ashley Highfield said the new platform would be integrated in the company’s local websites providing “great reach for our motors advertisers”.