Debenhams to roll out Nautica brand

DEBENHAMS will bring Nautica, the US lifestyle brand, to the UK market after striking an exclusive deal.

The brand will initially be stocked in 21 Debenhams stores and online at Debenhams.com before being rolled out across all UK outlets.

The department chain is introducing Nautica in an effort to grow its market share in the men’s clothing sector. It is currently the third-largest menswear retailer in the UK. Nautica was founded in 1983 by David Chu as a modern American lifestyle brand. It is now available in 60 countries.