Daily Mail’s ad revenue falls

The owner of the Daily Mail yesterday warned lower advertising revenues at its national newspapers arm squeezed profits in the first half of its financial year.

Daily Mail & General Trust posted a 3 per cent fall in like-for-like advertising revenues at Associated Newspapers – which publishes the Daily Mail, Mail on Sunday, Mail Online and Metro – in the six months to 31 March.

The firm said lower profits from Associated, due in part to reduced advertising revenues and higher print and promotion costs, will weigh on the group’s half-year performance, although it moved to reassure investors that the full-year outlook remained unchanged.

The company’s business-to-business division, which makes up the bulk of the group, recorded 8 per cent like-for-like sales growth.

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