Cortex wins deal to revamp Power Rangers website

WITH the reboot of long-­running children’s television show Power Rangers set to hit the big screen early in 2017 an Edinburgh software firm has won a deal to revamp the brand’s websites.
Power Rangers at a fans convention in California. Picture: GettyPower Rangers at a fans convention in California. Picture: Getty
Power Rangers at a fans convention in California. Picture: Getty

Working with Los Angeles-based Saban Brands, owner of the Power Rangers franchise, Cortex has refreshed more than 940 pages of online content, including videos, games and apps, which involved translating them into French, Spanish and Portuguese.

Cortex founder and managing director Peter Proud said the “elastic nature” of Microsoft Azure, the software giant’s cloud-based platform used to host the content, meant “the sites will be able to handle very high levels of traffic from around the world”.

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Cortex is part of advertising and communications group WPP and collaborated with fellow subsidiary Hogarth on the project for Saban, which is also set to launch a new television series, Power Rangers Dino 
Super Charge, next year.

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