Consumer woes fail to rob Rox of its sparkle

Scottish jewellery firm Rox is on track to hit £10 million of turnover this year despite the consumer squeeze as sales at its re-vamped flagship store in Glasgow have rocketed 65 per cent.

The business, which was set up in 2002 by Kyron Keogh and Grant Mitchell, expects revenue to grow 11 per cent during the current financial year as shoppers continue to invest in its high fashion products.

It has seen particular growth at its outlet in Glasgow’s historic Argyll Arcade, which last year benefited from a £1m enlargement and refurbishment programme, adding features such as a “thrill room”.

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The store, which was quadrupled in size, was re-launched in November 2010 and the firm claims sales at the outlet have since jumped 65 per cent.

Rox, which has a total of four shops in Scotland, said although it remains cautious about the economic outlook, it is confident it can continue to buck the wider trend on the high street.

Its founders have recently invested £10,000 in further training for their 60-plus sales staff.

Grant said: “There is no doubt that we’re operating in a challenging environment but we are bucking the trend and continuing to grow.”