Skyscanner, the Edinburgh-based travel search engine, is to take part in a programme aimed at showcasing the benefits of investing in user experience (UX) design.
Design Safari is a joint venture between service design specialists On-Off Group and Snook, and Skyscanner will be joined by fellow hosts including Edinburgh technology incubator CodeBase, IBM and publishing group Pearson.
The five-day initiative will kick off in September and will stop in at Edinburgh, Glasgow, Loch Lomond and London as part of a series of events taking place around the world over the coming months.
Sarah Drummond, co-founder and managing director of Snook, said: “We know that for every £1 spent on design, there is a £4 gain in net operating profit, over £20 net turnover and over £5 net exports.
“Design and a focus on user experience is now viewed as a critical competitive strength across companies of all sizes, helping organisations design and develop services that work and deliver value to people.”
She added: “We have put together an adventure that takes people into the heart of businesses who have adopted and are embedding this approach to see how some of the UK’s best-of-class manage the process within their own organisations.”