An Edinburgh-based social responsibility venture is looking to raise £10,000 via crowdfunding to grow a community of supporters and take its product to market.
Sustainably, which was established last year by mother and daughter team Loral and Eishel Quinn, has developed a technology platform that allows busy shoppers to automatically round-up cashless transactions to the nearest pound, in real time, and give the spare change to their chosen charities.
The business, which is looking to raise the initial funds via crowdfunding platform Indiegogo, aims to shake-up the charity sector by allowing individuals to donate “privately and anonymously, with complete control”. It is already working with a number of charities as it tests its product.
Loral Quinn, chief executive, said: "We believe that making giving back fun, engaging and part of daily life will encourage people to give more.
"We are part of a community of change-makers who want to make a difference to our world every day, be inspired and connected with like-minded people around us and have an impact just by living our busy lives."
The business currently employs 16 and following successful fund raising on Indiegogo has plans to hire six in the next 12 months.