A GOLF company owned by former Ryder Cup player Andrew Coltart and European Tour coach Gary Nicol is looking to expand its corporate offering as business clients loosen the purse strings on hospitality spending.
TPEGS, based at Archerfield Links in East Lothian, will make its first foray into the Middle East in the run-up to February’s Dubai Desert Classic. The Scottish company has partnered with Emirates Golf Club, host of the annual Dubai tournament, to organise residential golfing retreats at the home of the Majlis Championship course.
The move coincides with the appointment of a mind coach to the TPEGS team. Karl Morris, creator of The Mind Factor programme, counts Major winners such as Darren Clarke, Graeme McDowell and Louis Oosthuizen among his current and former clients. His appointment is intended to strengthen TPEGS’ credentials in helping customers master the mental side of the game.
Nicol said: “The difference between the guys who do well and those who don’t is that the ones who do well can completely focus on what is going on in front of them at that moment. That’s doesn’t just apply to golf – it applies to all walks of life.”
Set up in 2011, TPEGS began as a coaching academy for players of all levels, but has since expanded into “golf experiences” such as retreats, corporate events and heligolf trips. Though coaching still accounts for about 70 per cent of turnover, the corporate side has been on the rise for the past two years.
Nicol said customers these days are less interested in the traditional corporate golf day format, which can be impersonal with dozens of guests. Bespoke events for small groups are gaining in popularity.
“The market is definitely changing,” he said. “People are a lot more specific about what they want, and who they want to be doing it with. They are whittling down the numbers and being more selective, and trying to create something more memorable.”
Former European Tour pro Raymond Russell was recruited by TPEGS this year to lead expansion into the London corporate market.