Festival sees record online demand for tickets

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More than 70 per cent of bookings for this year’s Edinburgh International Festival have been made online, marking a record for the arts extravaganza’s website.

The site is hosted by cloud computing firm Pulsant, which is currently working on the addition of two secure data halls at its South Gyle site in Edinburgh.

Regional sales director Chris Shields said: “We have worked with the Edinburgh International Festival for the last eight years and throughout that time they have seen a massive shift from internet access being a tool, to it being absolutely business critical.

“We are delighted to have played a supporting role in their record number of online bookings and wish the team every success at this year’s event.”

Nicola Kenny, digital marketing manager at Edinburgh International Festival, said: “With unprecedented numbers of visitors booking online this year, the constant availability of the website is key, as is the connectivity Pulsant provides between the website and the externally-hosted ticketing system.

“Since tickets went on sale at the end of March, the buying process has gone very smoothly even during the busiest, peak periods.”