Craft spirit Ginerosity, which claims to be the world’s first social enterprise gin, has launched, with advance orders from the south-east of England to the Western Isles and distribution deals struck across the country.
In a sign of community spirit, profits go towards helping disadvantaged young people and the London Dry spirit has been produced in partnership with Edinburgh Pickering’s Gin.
The firm's directors Marcus Pickering, Matt Gammell and Dave Mullen joined forces with social entrepreneur Chris Thewlis and drinks industry specialist David Moore to produce the spirit, which is made at the Summerhall Distillery in Edinburgh.
Pickering said the drink focuses on "turning young people’s fortunes around” and he added: “This gin is an amazing product that tastes and looks beautiful, and we’re all very, very proud of it.
“With Ginerosity, being generous doesn’t mean being frugal... We want people to be able to enjoy themselves, experience a beautiful gin, and help others at the same time.”
Chris Thewlis, who runs Harry’s Bar in the capital where the gin's launch took place, explained that the profits from Ginerosity are to be used to fund opportunities for disadvantaged young adults who are raising money to take part in an International Citizen Service programme giving them the chance to develop life skills and improve their employability by taking part in charitable projects carried out in some of the most deprived areas in the world.
Additionally, Moore said Ginerosity was already working closely with bars, retailers, distributors and wholesalers across the country, including Edinburgh cocktail bar Monteiths and Glasgow-based wholesaler JW Filshill and specialist distributor Hot Sauce.