Tennent’s, Scotland’s biggest-selling lager, will be previewing a brand new fount – the first new design for the brand in eight years – at next month’s T in the Park festival.
The founts use artwork from Tennent’s 130 years of brewing history, and after the festival it will be rolled out to 150 pubs and bars across Scotland, before a full roll-out later in the year.
Paul Condron, marketing director at Glasgow-based Tennent’s, said: “When we decided to refresh our fount, we knew we had an opportunity to bring innovation and creativity to the bar. We want to bring something new and exciting [to] engage drinkers and demonstrate our commitment to the Scottish on-trade.”
T in the Park kicks off on 7 July at Strathallan Castle in Perthshire.