Etch’d up to scratch for European customers

Etch'd's new owner says Instagram will become the firm's international shop window. Picture: Contributed
Etch'd's new owner says Instagram will become the firm's international shop window. Picture: Contributed
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The new owner of an Edinburgh laser etching firm with clients including Harvey Nichols, Hilton and the G1 Group is eyeing European expansion.

Etch’d, which etches designs on to premium products for individuals and business-to-business clients, has been purchased by investor and entrepreneur Elisabeth Huber for an undisclosed sum.

Founded in 2015, by Liam Lapping and Stephen Gorman, who runs digital agency Pilot Fish Media, the business has increased turnover by 100 per cent year-on-year to reach a six-figure total.

Huber said Etch’d has “huge potential” for growth in Europe, adding: “We’ll be focused on growing our European market through channels like Instagram, which will become our international shop window.

“I’m committed to keeping the business in Scotland. We operate entirely from our Rose Street shop in Edinburgh, and we’ll be collaborating with neighbouring businesses.”