Tour firm Rabbie’s on way to £200m turnover

Rabbie's managing director, Hazel Rickett. Picture: Gareth Easton
Rabbie's managing director, Hazel Rickett. Picture: Gareth Easton
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A FIRM which takes small groups of tourists on tours of Scotland has set a ten-year goal of growing the business to a £200 million turnover.

The appropriately named Rabbie’s Small Group Tours, which is celebrating its 20th anniversary, said sales in the year to the end of February had risen by 40 per cent to £4.8m. Advance bookings are currently running 55 per cent up on 2012, it added.

Set up by entrepreneur Robin Worsnop, Edinburgh-based Rabbie’s now employs some 80 staff in peak season and operates a fleet of 37 luxury mini-coaches. Tours depart daily from Edinburgh, Glasgow, London and Dublin.

The firm said it carried in excess of 50,000 passengers in 2012 on more than 4,000 tours. Newly appointed managing director, Hazel Rickett, pictured, said: “If we can emulate recent growth rates and further develop innovative new product offerings, Rabbie’s will become a £200m business in ten years. That’s an exciting challenge which I look forward to being part of.”